British Ski Year Book Adverts 1971
Ski Adverts 1971
Advert for Adelboden 1939
This fabulous image graced the back cover of The British Ski Year Book in 1939. For all of the 1930s, Adelboden had positioned itself on the back cover of the Year Books, but this image is their most striking.
Adelboden is a famous ski resort on the World Cup circuit, and the first destination for a winter package holiday, organised by Sir Henry Lunn in 1902.
The artist whose work features on the advert is Martin Peikert, famous for his beautiful Stone Lithography tourism posters:
Early Ski Advertising
The British Ski Year Book 1929
The British Ski Year Book 1929
Ski Notes & Queries 1938
Ski Notes & Queries 1938
The British Ski Year Book 1955
The British Ski Year Book 1955