It’s official! The Tesco Bank says Switzerland is the cheapest place to ski!
Well it’s not quite as straight-forward as that. Tesco Bank released their annual Ski Index yesterday. This usefully helps people find the best value skiing worldwide, based on kilometres of piste per pound, i.e. the approach is to divide the length of piste by the lift pass price to give a measure of value for money.
Not surprisingly, given Brexit’s impact on Sterling, the price of skiing has risen dramatically in most places. Bulgaria, despite still being relatively cheap, has increased in price by two thirds since last year. The USA and Canada have increases in prices of around a quarter. Andorra is at the lower end of the scale, with a price increase of only 11%. Argentina is actually 11% cheaper than last year, although you will have to wait a while before their next winter season.
Despite the price hikes, another study from Tesco Bank found that more than a third of people are still considering a ski holiday this year. The research found that 42% of those surveyed would choose a skiing holiday in Switzerland, a seemingly wise move as four of the top 10 best value ski resorts in the world (Champéry, Les Crosets, Champoussin and Veysonnaz) are based in Switzerland. Additionally Swiss prices have only risen by a modest 15% since last year, and many Swiss resorts are offering a range of sweeteners. For example, the top two resorts in the Index – both Swiss – have reduced their prices this year.
The list of the top ten Ski resorts with the best value skiing from The Tesco Bank Ski Index are as follows:
So why are Tesco interested in skiing? Search me, but they do offer a couple of nice incentives of interest to potential skiers and snowboarders. Eligible Tesco Bank Premium Credit Card customers receive family travel insurance including winter sports cover as part of the card’s benefit package. New Premium Credit Card customers will also be offered 0% interest on purchases for 6 months, which could be used to help spread the cost of a ski holiday. For more information on the Tesco Bank Ski Index, please visit www.tescobank.com/ski.
And here’s a cool video the folk from Tesco have brought us for our pleasure and anticipation of the new ski season…