I always thought the Swiss Winter Sports web site worked pretty well on tablets and cellphones, but Google disagreed. So there is now a gleaming beta version of a “mobile first” version of the site at m.swisswintersports.co.uk. Check it out and let me know what you think!
Other web assets I manage are also gradually switching to mobile first, e.g. the Oatridge business website and the Oatridge family website.
Turning Chinese
The Brits came first. And most recently the Russians have become commonplace in many of the most fashionable resorts like Ischgl, Verbier and St Moritz. However the next wave of winter tourists in Switzerland may dwarf the numbers from these countries. There are 1.4 billion Chinese, and they are taking up winter sports in increasing numbers.
Currently about a million Chinese have tried skiing, but the country’s resorts are limited. A national water shortage also limits the ability of existing resorts in China to use snow cannon.
The country is bidding to host the 2022 Winter Olympics, and the head of China’s Olympic Committee is hoping to get upto 300 million citizens involved in skiing and skating. There is little doubt that Europe, and Switzerland in particular, will need to gear up for a Chinese invasion in the coming years.
Whilst travelling around Switzerland I have come across an increasing number of Chinese nationals who are visiting Europe in winter. Many are coming because the timing is convenient or the prices are attractive. Few intended to ski or snowboard, but that might change.
Many Chinese too may be less attracted by the allure of the slopes than the lifestyle associations of winter sports – the clothing, the après ski, the scenery, the effortless public transport. Additionally, from the viewpoint of the tourist industry, the Chinese are particularly attractive visitors because they typically spend twice as much at German guests skiing in Switzerland, according to Bloomberg.
Unfortunately those that do embrace skiing or snowboarding tend to see these as dare-devil sports, and can be reckless on the slopes. In China, resorts line the edge of slopes with safety nets, but the accident rates are high and increasing. Turning is seen by some as a loss of bottle.
The challenge may well be to provide packages to Chinese tourists that include lessons, even for those who think their abilities on the slopes do not merit them.
Throw away those ski poles and use a pair of crutches!
Apparently ski resorts should introduce dedicated ‘golden’ slopes for older and slower skiers to avoid people quitting the sport, said one of the bosses of Switzerland Tourism at the second annual International Ski Travel Market meeting in Davos earlier this week.
Urs Eberhard said skiers are getting older and giving up earlier, with one in five skiers who quit giving up because they no longer felt safe.
Ski for Cancer
As a keen skier and a cancer survivor, I admire the efforts of Ski 4 Cancer, a charity that provides Alpine respite days and short-breaks for families affected by cancer. Cancer has been affecting a lot of people recently, some of them even need home care from https://homecareassistance.com/burlingame/. They also make grants to relevant care institutions and support research into the positive effects of skiing to prevent cancer and assist in recovery.
Anyway, over this last weekend Olympic skier Chemmy Alcott, Adam Libbey, Chris Brooks, Max Wilcocks and Richard Gibbs in a team called Arctic V took part in what is dubbed the ‘World’s Toughest Ski Race’ in aid of Ski 4 Cancer, sponsored by Columbus Direct. The team hope to raise £30,000 for Ski 4 Cancer, and you can make a donation via Justgiving.
The Arctic Circle Race as it is officially known, is an annual three day competition involving 160 kilometers of cross-country skiing in Greenland, with competitors camping in the back country as part of the event in temperatures as low as -35 degrees Centigrade. In keeping with being in a Green land, the race organisers pride themselves on leaving the race site exactly as they found it.
And how did it go? Well the race was called off after two days when very high winds and blizzard conditions descended on Greenland. It was always about the taking part and Chemmy reflected afterwards “Rest, Recovery & Reflection. We conquered the Worlds Toughest Ski race which was both brutal and brilliant at the same time. Please donate to our fantastic charity”.
You have been asked nicely – go to Justgiving or Ski4Cancer’s web site.