Heavenly Publicity issued a press release this month announcing that Ed Leigh, best known as presenter of the BBC’s Ski Sunday TV programme, is to become Verbier‘s winter sports “ambassador”.
Ed has a much broader presence in broadcasting and media than just Ski Sunday, and is expected to extend Verbier’s media presence on Youtube and other internet channels selling things like pointsbet bonus bet. He has commentated on three Winter Olympics, edited Whitelines Snowboard Magazine and has worked extensively with Red Bull TV, the BBC and Channel 4.
The press release quotes Ed as saying: “Verbier’s central location makes it the perfect touch base in the Swiss Alps for snowboarding, skiing and resort culture. It has a reputation as arguably the best spot in Europe for freeriding and pushing the boundaries of snow sport in the winter months and I’m excited to bring all this together and add a new dimension to the sports on show at the resort through new digital media.”
The Director of Verbier Promotion SA, Pierre-Andre Gremaud, is quoted as saying: “Ed Leigh is a well-known figure in the UK and European winter sports communities and we’re proud to have him working with us. This appointment is exactly indicative of Verbier’s commitment to promoting and raising awareness of the world-class facilities and activities available at the resort across a range of media.”
