Martin Peikert

Pontresina - PeikertLittle is written about the great poster artists of the middle of the 20th Century, so it is good to see that the outstanding Martin Peikert is the subject of a comprehensive book on his life and work written by Jean-Charles Giroud. The monograph includes 300 colour reproductions in a 32.5 by 23.5cm format across 208 pages, and is available for CHF60 from Patrick Cramer (www.cramer.ch, pcramer@cramer.ch). Unfortunately it is only available in French or German.
Crans - Peikert
Martin Peikert was born in 1901 in Zug, Switzerland, to a family of architects. He studied at the Ecole des Beaux-Arts in Geneva and worked as an advertising illustrator until he graduated in 1921. He then spent a couple of years travelling before joining Orell Füssli in Zürich in 1923. In 1927 he returned to Zug and worked as a freelance graphic artist and painter, before moving to Blonay in 1937. During this period he started establishing a reputation with his striking Art Deco inspired posters, although he was also active as a painter, illustrator, sculptor and logo designer. His logo of the Villars chocolate cow is particularly renowned, although it is his posters on which his reputation largely stands.
Les Diablerets - Peikert
Peikert’s exuberant, witty designs were particular popular with the tourist sector and he was commissioned by clients in the Grisons, the Bernese Oberland, Vaud and Valais to create some spectacular designs.
Wengen, Mannlichen - Peikert
In 1945 he moved to Vevey, returning to Zug in 1951 and dying there in 1975.
MOB - Peikert

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