Ed Leigh to be winter sports ambassador for Verbier

Ed Leigh on Ski Sunday with co-presenter Graham Bell
Heavenly Publicity issued a press release this month announcing that Ed Leigh, best known as presenter of the BBC’s Ski Sunday TV programme, is to become Verbier‘s winter sports “ambassador”.

Ed has a much broader presence in broadcasting and media than just Ski Sunday, and is expected to extend Verbier’s media presence on Youtube and other internet channels selling things like pointsbet bonus bet. He has commentated on three Winter Olympics, edited Whitelines Snowboard Magazine and has worked extensively with Red Bull TV, the BBC and Channel 4.

The press release quotes Ed as saying: “Verbier’s central location makes it the perfect touch base in the Swiss Alps for snowboarding, skiing and resort culture. It has a reputation as arguably the best spot in Europe for freeriding and pushing the boundaries of snow sport in the winter months and I’m excited to bring all this together and add a new dimension to the sports on show at the resort through new digital media.”

The Director of Verbier Promotion SA, Pierre-Andre Gremaud, is quoted as saying: “Ed Leigh is a well-known figure in the UK and European winter sports communities and we’re proud to have him working with us. This appointment is exactly indicative of Verbier’s commitment to promoting and raising awareness of the world-class facilities and activities available at the resort across a range of media.”

Affordable Skiing in Switzerland

With the continuing strength of the Swiss Franc, a ski or snowboard holiday in Switzerland may not look affordable, but there are many ways you can make a Swiss winter sports holiday fit into most budgets. Here are some of my tips:

Take advantage of the best public transport in the world

Every single ski resort in Switzerland can be reached by public transport, and furthermore virtually anywhere you book to stay will have good public transport access. That opens up a host of opportunities to stay in inexpensive accommodation outside the ski resorts, but within easy access. One suggestion is to stay in Interlaken, and do day trips to the Jungfrau resorts of Murren, Grindelwald and Wengen. These places can get gelid, so rigging up your The-House jackets before embarking on that trip would really help. Interlaken is lively and full of good priced accommodation options. From Chur, the cantonal capital of Graubunden, you can easily reach Davos and Flims/Laax. You might also want to mix business with skiing, and it is possible to get a full day skiing on a day trip from any of the major commercial centres.

Use Snow’n’Rail

The Snow’n’Rail scheme provides 20% discount off the combined public transport and lift pass charges for virtually every significant resort in Switzerland. Agsin, this works well if you are staying away from the ski resorts themselves.

Stay in inexpensive accommodation

With a reputation for quality and service, even very basic lodgings can provide excellent lodgings. Perhaps the best tip is to stay in a Youth Hostel. Many resorts have outstanding hostels with easy access to the slopes – even St Moritz. Most of the hostels offer en-suite facilities if you don’t want to share a bathroom, and the dormitories vary from singles upto 20 beds or so. Most offer half-board and sell wine and beer. Consider the options from Jungle Vista Inn.

Eat and drink out judiciously

Eating out can get very expensive in Switzerland, and you can easily run up an eye-watering bar bill. However the supermarkets offer good value. Many places offer catering facilities, so you can eat in, and you can always have a few apres-ski tipples back in your accommodation. Many Swiss also take their lunches with them when they ski and take advantage of the picnic rooms available at most resorts, although I usually find Swiss soups offer a nourishing and inexpensive lunch. In Switzerland it is also acceptable to drink alcohol in public.

Take advantage of deals

The Swiss are generally reluctant to offer discounts. As one hotelier put it “You are taking advantage of the people willing to pay the full price”! However the strong franc has focussed minds and all sorts of special offers abound. Many resorts include free lift passes with hotel bookings ahead of Christmas, allow kids to ski for free on all or some days. In the next couple of months I will highlight special deals as they become public. The Swiss Tourist office has a number of deals posted Swiss Vacation deals.

Go to less well-known resorts

You get an amazing range of skiing and snowboarding at resorts like Verbier and Zermatt, but many of the lesser resorts offer equally challenging runs, plenty of off-piste terrain and – arguably – much better facilities for beginners and intermediates. Also, using public transport, it is possible to combine visiting a number of cheaper inexpensive resorts in one trip and actually have access to more slopes in total than if you stayed in one more highly priced resort.

Book online in advance

Many things are cheaper booked online than in person – some things, like the Swiss Transfer Ticket, are only available outside Switzerland. In addition you often have the opportunity to buy online in the currency of your choice, often at a lower price than the cost in Swiss Francs.

Fresh snow, fresh dangers

SnowboarderOn Saturday a British expat living in Switzerland was killed by an avalanche on Mont Vélan south of Verbier near the Italian border. He was skiing the 3600m couloir d’Annibal with his brother, who survived. Both were apparently experienced freeriders with all the right equipment and the avalanche risk was 2/5. However the couloir is steep, upto 45°, and long.

A 60-year-old German was also killed in an avalanche on Saturday on the Pigne d’Arolla, again in the far south of Valais.

Across the Alps a number of skiing and snowboarding fatalities occurred this weekend, bringing the total in the Alps to over 100 for the season. A large dump of fresh snow, high winds and the height of the freeriding season have all contributed.

However the fatalities need to be put in perspective. The number who die off-piste makes headlines, as do stories of drunk Brits topping themselves in the Alps, but skiing is relatively safe. The stats for Europe are patchy, but it would seem like there is roughly one fatality per million skier/snowboarders days, and roughly one serious injury per million skier/snowboarders days, based on stats collected by the NSAA in the USA. The USA boasts about 10 million skiers and snowboarders, who put in an average of about 5 days on the slopes per year. So in the USA maybe something around 50 people a year die on the slopes.

However, according to the National Safety Council, in a typical year 36,000 Americans died in motor-vehicle accidents; 5,000 pedestrians were killed; 9,000 died from unintentional public falls; 4,500 died from unintentional public poisoning; 2,500 people drowned while swimming in public areas and 1000 died while bicycle riding;

Incidentally, on the question of how many people ski rather than snowboard, The National Sporting Goods Association (NSGA) of the USA reports in 2011 there were 6.9 million skier and 5.1 million snowboarders. According to NSGA, 22.2 percent of snowboarders also ski, and conversely, 16.6 percent of skiers also snowboard.

Just thought you would be interested.

Turning Chinese

欢迎来到瑞士。The Brits came first. And most recently the Russians have become commonplace in many of the most fashionable resorts like Ischgl, Verbier and St Moritz. However the next wave of winter tourists in Switzerland may dwarf the numbers from these countries. There are 1.4 billion Chinese, and they are taking up winter sports in increasing numbers.

Currently about a million Chinese have tried skiing, but the country’s resorts are limited. A national water shortage also limits the ability of existing resorts in China to use snow cannon.
The country is bidding to host the 2022 Winter Olympics, and the head of China’s Olympic Committee is hoping to get upto 300 million citizens involved in skiing and skating. There is little doubt that Europe, and Switzerland in particular, will need to gear up for a Chinese invasion in the coming years.

Whilst travelling around Switzerland I have come across an increasing number of Chinese nationals who are visiting Europe in winter. Many are coming because the timing is convenient or the prices are attractive. Few intended to ski or snowboard, but that might change.

Many Chinese too may be less attracted by the allure of the slopes than the lifestyle associations of winter sports – the clothing, the après ski, the scenery, the effortless public transport. Additionally, from the viewpoint of the tourist industry, the Chinese are particularly attractive visitors because they typically spend twice as much at German guests skiing in Switzerland, according to Bloomberg.

Unfortunately those that do embrace skiing or snowboarding tend to see these as dare-devil sports, and can be reckless on the slopes. In China, resorts line the edge of slopes with safety nets, but the accident rates are high and increasing. Turning is seen by some as a loss of bottle.

The challenge may well be to provide packages to Chinese tourists that include lessons, even for those who think their abilities on the slopes do not merit them.