Inghams recommend Switzerland for skiing

With covid in mind, Inghams, the leading ski holiday operator, have recommended Switzerland as a good choice for a ski holiday this season, singling out Davos, Grindelwald, Klosters, Murren, Saas Fee, St Moritz, Wengen and Zermatt.

Everyone should know that Switzerland is probably the best country in the world to visit for a ski holiday, but the strength of the Swiss Franc has put increasing numbers of cost-conscious tourists off in recent years. However Switzerland has uniquely been able to maintain ski facilities throughout the pandemic, and continue to look like the most likely destination to guarantee a great ski experience this winter.

Details of Ingham holidays are at Inghams web site. Additionally they have a really good Coronavirus hub, letting you know what coronavirus restrictions apply in all of the destinations they serve.

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Zermatt and Verbier Compared

Verbier

Switzerland is fortunate to have some of the very best ski resorts in the world, and Zermatt and Verbier are amongst the very best. But how do they compare?

The Matterhorn, above Zermatt

Location
Both resorts are in the Pennine Alps in the Swiss canton of Valais, and both are high, particularly Zermatt. The most obvious difference between them is that Zermatt is in the part of Switzerland where a uniquely Swiss form of German is spoken, whereas Verbier is French-speaking. Verbier rests on a sunny plateau above the valley of Bagnes, whereas Zermatt lies right at the head of a long steep valley. The nearest international airport to Verbier is Geneva, whilst Zermatt is equally served by Geneva and Zurich airports.
Both relatively convenient for international visitors.

Pistes
Zermatt has 360km of piste spread over four highly integrated ski areas in Switzerland and two across the border in Italy. Although Verbier is part of the extensive Four Valleys, with 412km of piste, the valleys are less well connected than Zermatt, and you will probably not get round to visiting some of the more remote slopes beyond Siviez. Honours even.

Skiing under the Matterhorn

Season
Pretty much nowhere in the world can beat Zermatt for year-round skiing. Granted that summer skiing is something of a novelty, Zermatt nonetheless offers extensive glacier skiing from the beginning of November right through to the end of May, with the full extent of the resort available from the beginning of December until the end of April.
Verbier normally opens up one piste in November, and the resort progressively opens up in the following weeks. Normally the season finishes in mid-April.
For early and late season skiing, nothing beats Zermatt, but it can get very cold in the heart of the winter.
Zermatt for early and late season, Verbier edges it for mid-season.

Beginners
Neither resort is especially good for beginners, but Verbier does have a nursery area in the village. Unless you are coming with a mixed ability party which includes experts, or you just want to party, neither resort is recommended for beginners. You pay a premium in these resorts because of challenging slopes a beginner will never get to experience.
Beginners should look elsewhere but, if you had to choose, Verbier is better.

Intermediates
I think both resorts are excellent for intermediates. If you come for a week or two you will never want for more variety or challenge, or for nice cruisy runs when you have a hangover to shake off.
Even Stevens.

Expert
Both resorts have good skiing for experts, but if you want to stick to ungroomed trails and challenging lift-served off-piste, Verbier has more to offer. For back-country ski touring they both make excellent bases, and both lie on the famous Haute Route (Verbier only on a variation of the classic route).
Verbier is my recommendation.

Apres-ski
Apres-ski in Switzerland is generally more subdued than in other Alpine nations, but Verbier and Zermatt are exceptions to the rule. They both rock, but I prefer…
Zermatt.

Mountain Restaurants
Both resorts have a mix of cafeteria restaurants with sunny balconies and charming restaurants in the mountains. However Zermatt is something of an epicurean’s delight with some of the most outstanding mountain restaurants in the world. Not really a contest if you want haute cuisine for lunch. But it comes at a price. In the resorts themselves there is a wide range of options from street food to Michelin-starred restaurants.
The Blue Ribbon goes to Zermatt.

Lunch above Verbier
Lunch above Verbier

Resort Charm
Lying beneath the Matterhorn, nowhere quite matches Zermatt for chocolate box pretty. It is car-free, although not traffic-free as the electric taxis and service vehicles mean some streets are quite busy. It has a fabulous Alpine tradition stretching back many centuries, and was well-established as a tourist destination by the middle of the 19th Century. Verbier, conversely, is largely a post-war resort, but it’s ubiquitous chalet-style architecture is not without its charm.
Zermatt has it all.

Access – Car
You can’t drive to Zermatt, you have to pay to leave your car in a car park in a neighbouring town and take a train for the last section. Verbier does have full car access, but you generally need to pay for parking unless it comes with your chalet. There is free parking at the bottom station of the gondola that passes through Verbier at Le Châble .
Assuming you are driving from the Lake Geneva Region, it will take you about 3 hours to get to Täsch, the end of the road, and then 10 minutes by train to Zermatt.
Verbier is one of the easiest resorts to get to from Geneva, 2 hours of mainly motorway to Le Châble, and about another 10 minutes drive from there up to Verbier.
Verbier is the easier to get to from almost anywhere.

Access – Train
Zermatt is very easy to get to from either Zurich or Geneva airport by train – both airports actually have railway stations in the airports themselves and you can get to the resort with as few as one change (in Visp). Journey time from Zurich Airport is just under 4 hours, from Geneva Airport just over 4 hours.
For Verbier, Le Châble is just over 2 hours from Geneva Airport with a change at Martigny. From Le Châble you can either take the gondola or the local bus service into Verbier.
The train to Zermatt is a joy even if the journey time is longer.

Verbier

Cost
You would struggle to find two more expensive resorts in the Alps than Zermatt and Verbier, but it is possible to enjoy them both on a budget. First of all the lift passes are probably cheaper than in comparable French and Austrian resorts – a typical day pass for Verbier is SFr 71, and SFr 92 for Zermatt, and longer stays are substantially cheper per diem. For accommodation, there are affordable hostels and basic accommodation in Zermatt itself and in Le Châble for Verbier. You can also ski the slopes of Zermatt from Cervinia in Italy. Although eating and drinking out is expensive in Switzerland, supermarket prices for alcohol and, to a lesser extent, food staples are not expensive by European standards so self-catering will certainly make your francs go further.
Neither resort is cheap, but there aren’t many resorts that come close to being this good.

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Customer experience: how important is it?

Person leaving a review

Customer engagement,Email marketing

Customer experience (CX) is super important to the success of your business. A positive experience stays with you. Equally, so does a bad one. To start delivering exceptional experiences, it’s import we understand what makes one. Read more about the best digital experience platform.

What is customer experience?

CX is the customer’s perception of your brand, based on their interactions with your business.

That means, every single interaction with your brand, from email marketing and website visits, to the purchase process, a tweet on social media – all of these interactions will contribute to their impression of your brand.

Everything you do impacts your customers’ perceptions – so every touchpoint matters. A good experience will leave them wanting more. A bad experience can drive them away forever.

The perception of your brand that customers take away from their experience with you will ultimately impact your bottom line. So getting it right is essential.

What’s the difference between customer experience and customer service?

As brands recognize the importance of customer experience, there can be some confusion about where it belongs in your business. Most brands have a customer service department responsible for interacting with customers. As a result, customer experience should sit with them, right? Unfortunately, it’s not that simple.

Customer service relates only to specific touchpoints where customers receive or request assistance. For example, when a customer calls an operator to cancel an order or emails a service provider. As customer experience is based on all interactions with your brand, customer service is effectively a part of it.

If you’re planning on adding a specialist CX team to your business, it’s important to remember that they are involved with far more than just the customer service team.

Customer services team image

Why is customer experience important?

We’ve already mentioned that customer experience can affect your business’s bottom line. Delivering an exceptional customer experience offers a range of benefits for your business:

  • Increased customer loyalty – when a customer trusts your brand, they’re going to return time and again.
  • Better customer advocacy – loyal customers are more likely to become brand advocates, sharing their experience with friends, family, and colleagues.
  • Longer customer retention – whether your buying cycle is long or short, a good experience will keep your brand at the top of customers’ minds when buying decisions need to be made.

How to measure customer experience

Customer experience can only be optimized and improved when you can measure your current success. As CX is based on customer perception, you need to gather insight from your customers.

  1. Reviews and ratings
    Requesting reviews and ratings of products and services is essential. Not only does it help product development, but it also helps you identify products or services that are failing to meet customer expectations.
  2. Unsubscribe survey
    Surveying customers when they unsubscribe from your email marketing will help you pinpoint reasons for customer churn. Churn is inevitable, but if you understand the reasons behind it, you can begin to optimize the customer experience to lower the churn rate.
  3. Customer satisfaction surveys
    You should regularly be sending customer satisfaction surveys to your database. You’ll increase your chances of getting responses if you incentivize your surveys with gift vouchers, but they’re a great tool to understand your customers. In these surveys, you can ask shoppers about anything ranging from website experience and opinions on new product launches using intelligent survey branching to create unique customer pathways.
  4. Customer service feedback
    Analyzing the feedback you receive from your customer service operations is also very helpful. If you use a support ticket system or ask qualifying questions you can reveal recurring issue among your customers. The ultimate goal is to reduce the number of tickets, calls, or live chats that are logged with your customer service teams.

4 tips to improve your customer experience

When strategizing to enhance customer experience, marketers frequently prioritize areas such as websites, automation, and social channels. However, it’s crucial not to overlook certain quick-wins that can make a substantial impact. For instance, optimizing content to attract TikTokviews from the UK is a valuable tactic that aligns with the broader goal of providing a seamless and engaging experience for your audience. By tailoring your content to resonate with the audience, you not only enhance your visibility but also cater to the specific preferences and interests of this demographic, contributing to an overall improved customer experience. Click this link here to see more.

Customer experience is important

Customer experience is important – that much is clear. Creating remarkable experiences will keep customers coming back, and if you’re really smashing it, advocating for your brand too. The more trust and loyalty you can develop with every interaction, the more the customer will spend with you, as you continue to meet their needs and expectations.

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Swiss Winter Sports in 1925

Skijoring on the lake at St Moritz 1925

Although I have been skiing for over 50 years, I don’t have a great sense of it changing much since I first tumbled down a Scottish mountain. OK, we did wear some uncool ski outfits back then, nobody snowboarded and there were a higher proportion of surface lifts. But I don’t remember it being so different. Largely the same resorts and the same vibe in them.

Track back another 50 years, and what was often called ski running involved very long wooden skis, one stick and a pair of stout leather ski boots. And it was by no means the major attraction for people visiting the Alps in winter.

I’ve been reading “Things Seen in Switzerland in Winter”, written by Charles Domville-Fife in 1925. He writes that interest in visiting Switzerland was divided between those for whom it was termed “The Playground of Europe”, and those who went hoping to recover from tubercolosis.

Until 1946 there was no effective medication to treat tubercolosis, a disease that killed as many as one in four people in England in the 19th Century. Swiss mountain air and sunshine achieved a remarkable recovery rate in the clinics that sprung up in hitherto sleepy hamlets like Davos and Arosa in the late nineteenth century. And the therapeutic benefits were enjoyed as much, or even more, in the winter.

St Moritz had also become a popular destination for its winter sun and the many diversions organised in the sophisticated hotels there – the hotelier Badrutt taking a lot of credit for popularising winter holidays in the Engadine. In 1873 for the first time St Moritz recorded more winter visitors than summer ones.

One English visitor to Switzerland in the late nineteenth century was Sir Arthur Conan Doyle, who stayed in Davos where his wife was recuperating from tuberculosis. Ever impatient to be doing something, he imported some skis from Norway (where skiing had long been a practical means of transport) and became the first person to ski from Davos to Arosa – still a popular back country route. In 1893 he wrote an article in the English press of his experiences and helped popularise what was to diverge from Norwegian ski techniques to become what we now know as the sport of downhill skiing.

Skiing was by no means the only winter sport that became popular in Switzerland. Domville-Fife records that skating was introduced as a winter sport in 1876 (from England), curling (from Scotland) in 1882, tobogganing (from Canada) in 1884, ice hockey (also from Canada) in 1992 and the quaint sport of skijoring (from Scandinavia) in 1906.

In the second half of the nineteenth century Switzerland benefitted from a growing electrified rail system, opening up destinations such as the new sanatoria in Montana and Leysin, and new winter sports destinations like Klosters, Celerina, Grindelwald, Wengen, Murren, Gstaad, Villars, Engelberg and Andermatt. Adelboden later emerged as both a health centre and a ski destination, with the world’s first winter sports holiday package organised by Sir Henry Lunn in 1903. Outside of Switzerland, Chamonix and St Anton – both with rail links – were early adopters of sport skiing, St Anton claiming to have founded the first ski club in 1901.

Skiers demonstrate Telemark, Jump Turn and Christiana in St Moritz 1925

Most of the new winter sports were introduced by the British, but soon became popular with the Swiss and visiting Germans. The opening of the cog railways in winter in Grindelwald, Wengen and Villars are attributed to British requests that they be available outside the summer timetable.

It’s noteworthy that, at this time, British tourists tended to come over only in December and January, and what we now largely associate with the peak winter sports period was left to the locals. Domville-Fife declares that “at nearly all the best known resorts the predominance of British people during Christmas and New Year festivities is usually so great that even the Swiss themselves are scarcely seen. It is during this period and for about five weeks afterwards that a sojourn at any of the winter sports centres becomes one of the most delightful experiences of life”.

Domville-Fife, writing in 1925, doesn’t mention a single ski destination in the canton of Valais, now probably the pre-eminent ski region in the world. Champéry, in the Portes du Soleil did not have its first lift access to the slopes until 1939, Verbier’s first lift arrived in 1946, Saas-Fee a popular summer spa destination did not have road access until 1950 and Zermatt, although it has had the Gornergrat cog railway since 1898, was primarily known as a summer destination for climbers, and did not open the railway to the summit during the winter season until 1941. Only Montana (later Crans-Montana), had adopted skiing by 1925, following the opening of the funicular railway in 1911. However the village was still mostly popular for its sanatoria and, from 1906, for golfing.

Skijoring, meanwhile, has its adherents but has achieved only a limited popularity. Although my Swiss mother-in-law recalls skiing to school on skis, I don’t think it looks anything like this today at Aiglon College!

Switzerland - school in the sun 1925.
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