Martin Peikert

Pontresina - PeikertLittle is written about the great poster artists of the middle of the 20th Century, so it is good to see that the outstanding Martin Peikert is the subject of a comprehensive book on his life and work written by Jean-Charles Giroud. The monograph includes 300 colour reproductions in a 32.5 by 23.5cm format across 208 pages, and is available for CHF60 from Patrick Cramer (www.cramer.ch, pcramer@cramer.ch). Unfortunately it is only available in French or German.
Crans - Peikert
Martin Peikert was born in 1901 in Zug, Switzerland, to a family of architects. He studied at the Ecole des Beaux-Arts in Geneva and worked as an advertising illustrator until he graduated in 1921. He then spent a couple of years travelling before joining Orell Füssli in Zürich in 1923. In 1927 he returned to Zug and worked as a freelance graphic artist and painter, before moving to Blonay in 1937. During this period he started establishing a reputation with his striking Art Deco inspired posters, although he was also active as a painter, illustrator, sculptor and logo designer. His logo of the Villars chocolate cow is particularly renowned, although it is his posters on which his reputation largely stands.
Les Diablerets - Peikert
Peikert’s exuberant, witty designs were particular popular with the tourist sector and he was commissioned by clients in the Grisons, the Bernese Oberland, Vaud and Valais to create some spectacular designs.
Wengen, Mannlichen - Peikert
In 1945 he moved to Vevey, returning to Zug in 1951 and dying there in 1975.
MOB - Peikert

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January Offers from Swiss Railways

The Snow’n’Rail scheme from Swiss Railways provides a 20% discount on the combined public transport and lift passes for a whole host of resorts in Switzerland. Additionally there are often even better offers available, and January sees some really brilliant ones.
Ski Airolo
Airolo is a pretty little village, famous as the home resort of Lara Gut, with enough slopes to keep most skiers and snowboarders happy for a day trip. They will be particularly happy with the massive 50% discount offered in January. You can get to Airolo from many locations, including Basel and Zurich, without changing trains – and there are not many resorts you can say that of. Plus it is the largest Italian-speaking resort in Switzerland.

If you do take the train to Airolo you can either take the courtesy bus from the station or walk to the bottom station – head left out of the station.

Other noteworthy deals are the 30% discount for Distentis (here), a favourite for freeriders, Meiringen-Hasliberg (here), convenient for Basel and Berne, Sattel (here), convenient for Zug and Lucerne, and Braunwald (here), a direct train trip from Zurich.

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