Affordable luxury ski holiday in Zermatt

Matterhorn, Zermatt
There are probably few things better than a week in Zermatt, especially when there is fresh snow and clear, sunny skies. The recent hike in the Swiss Franc makes what was already an expensive resort, even more so. But, hey, it’s Zermatt! When you’re dead and buried, Zermatt will be off the agenda (unless you are buried in the mountaineer’s graveyard in the resort), so you have to make it here at least once in your lifetime. I reckon I have made at least a dozen ski trips there.

So, how do you make it affordable? There are two main options as far as accommodation is concerned. Option one is to bunk up in a hostel or a lower end hotel like the excellent Hotel Bahnhof. Option two is to share a chalet, especially if there is a deal on.
Haus Alpa
Until the end of April, Ski Zermatt are offering a 30% discount on Haus Alpa. The chalet is in an ideal location, in the heart of the town, only 300 meters to the Sunnega Cable Car and 500 meters to the mainline station and the Gornegrat railway. It has superb wellness facilities and free wifi and even a spa called ComplexCity Spa. Good skiers can even ski to the front door. Haus Alpa provides two catered penthouse chalets, which sleep 6-8 people at a regular price of CHF 15000-18000/week and seven self-catered apartments, which also sleep 6-8 people at a regular price of CHF 7000-10000/week. That means you can enjoy a luxury chalet for as little as around GBP 60 (CHF 87.50) a night.

Although the catered option is more than twice the price, the discount makes it particularly attractive. Ski Zermatt is part of the Elysian group who have won awards and built a strong following for their attention to detail, the standard of catering and their friendly service. They claim their catering at Haus Alpa is of Michelin star quality, and it is accompanied by an excellent wine list, included in the price.

So, having chosen where you are going to stay, what else do you need? A ski pass covering both Zermatt and Cervinia will set you back CHF 434 for six days, and you can purchase these online in advance from www.matterhornparadise.ch.

I recommend flying in with Swiss to Zurich. Prices start at around GBP 130 return from Heathrow, and the price includes free carriage of skis or snowboard, boots and helmet. You must buy it in advance, but the Swiss Transfer Ticket at CHF 141, is a return ticket from any station in Switzerland to any other station in Switzerland – in your case from the station inside Zurich airport to the station in Zermatt. The journey time is around three and a half hours and you need to change in Visp. Some trains run direct from the airport to Visp, but alternatively you can change at Zurich HB.
Zurich airport
The train journey is an absolute delight and infallibly reliable. A useful tip is to pop into the Co-op in the airport and buy some snacks, cold beers or wine for the trip. Supermarket booze is cheaper than in the UK and drinking on the trains is absolutely acceptable – on the train to Visp there is also catering and a trolley service, but not on the last leg. I remember once being complemented on my foresight by the ticket inspector for having stocked up on beer for this last section! Incidentally there is also a Co-op in the middle of Zermatt in a small shopping centre opposite the railway station. If you are self-catering or want to stock up on booze, this is the best value in Zermatt. All the clubs and bars are free to enter in Zermatt, but the drinks can get pricey.
Chalet Etoille at Plain Maison above Cervinia
You probably will eat out at lunchtime and there is a wealth of choice in Zermatt and Cervinia. For a cheap but nourishing lunch, a bowl of Goulash soup with bread and a beer will cost around CHF 15 on the Zermatt side, whilst on the Cervinia side you can enjoy a big plate of pasta and a quarter litre of wine for slightly less – remember you will need Euros on the Italian side. If you want a lunch to remember at a reasonable price, I recommend Chalet Etoille. The menu varies, but they always have available their quite stunning fish soup – a small bowl is around twelve euros. You don’t always need to book, but it a good idea to do so – +39 0166 940220.

So how much will it cost you for a luxury ski trip you can organise yourself in an hour, without the hassle of a long coach transfer?
View of the Matterhorn
Well, if you take the option of the catered chalet, plan to have three or four drinks out a night and mostly eat a light lunch, a luxury ski trip to Zermatt all inclusive will cost you no more than GBP 1600 per person at current exchange rates. If you want to push the boat from Pontoon Boat Rentals out, party hard and lunch in style, you probably want to budget around two grand.

Not cheap, but not a king’s ransom either.

For more details, visit http://www.swisswintersports.co.uk/zermatt.php. Remember Zermatt is high too, and there is extensive piste open in April with much of the Matterhorn and Cervinia sections open through May and more limited skiing right through the summer.

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FIS World Championship Vail / Beaver Creek

The FIS World Championship in Vail and Beaver Creek is about halfway through, and it has been a fascinating competition, with wonderful conditions.
beaver Creek Podium
In the Ladies SuperG, Austrian Anna Fenninger held off Tina Maze and local favourite, Lindsay Vonn. Maze, however, came off top in the Downhill, edging out Fenninger and Switzerland’s Lara Gut, fresh from her win in St Moritz.

Meanwhile the Mens competition has looked kindly on the Swiss, with a Gold for Patrick Keung and a Bronze for Beat Feuz, with America’s Travis Ganong sandwiched between them. The Super G saw Hannes Reichelt of Austria on the podium with Gold, followed by Canada’s Dustin Cook and France’s Adrien Theaux. Marcel Hersher rounded out a good few days for the Austrians, taking the Combined Gold, whilst the sensational winner at Kitzbühel, Kjetil Lansrud, came in second with Ted Ligerty third.

The fractions of a second difference in medal positions are recorded by Longines, the Swiss watch maker based in St Imier since 1832. The company has a long association with skiing, stretching back to ski trials in Chamonix in 1933, and it has been official partner and timekeeper for the FIS since 2006. The relationship was re-inforced when Longines took on the same role for the 2015 FIS Alpine World Ski Championships in Vail and Beaver Creek, as they had for previous World Championships. To commemorate the occasion they have launched a new chronograph, the alluring Conquest 1-100th Alpine Skiing. One for my wish list for sure, and one I will be looking forward to checking out at Baselworld, the watch fair in Switzerland that takes place next month. In addition, the equally alluring and talented Mikaela Shiffrin has been announced as Longines Ambassador of Elegance.

Mikaela Shiffrin wins in Zagreb 2015
Mikaela Shiffrin wins in Zagreb (c) Longines 2015

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The History of Skiing through Winter Sports Posters

On 22nd January, in London, Christie’s holds its annual “Ski Sale“, an auction featuring a selection of posters depicting winter sports and, through them, the development of skiing in the Alps. The auction features almost 250 posters, and the expected bid prices are generally somewhere in the range $1000 to $20,000 or more.
Christie's ski sale
The prices are eye-watering for what were originally posters intended to entice people to exotic locations, pasted up on hoardings only to be pasted over some weeks or days later. Not surprisingly few survived, and those that did are collectible, even valuable. To an expert, such as those at the famous Galerie 123 in Geneva the difference between an original, or even a reprint from a later run, are easily distinguishable from the cheaper copies that are available now – but those cheaper copies retail for a fraction of price of the original lithographs and are of high, or even higher, reproduction standards. If you want something to adorn a wall, the copies are fine, but the originals not only embody the history of an era and demonstrate painstaking skill, they are generally of appreciating value. Most of the early posters used a laborious craft known as stone lithography, but between the 30s and 50s this mostly gave way to offset lithography and, for some photographs used in posters to a technique known as heliography. Nowadays most high quality posters use screen printing.

One of the most famous early examples of stone lithography was Emil Cardinaux’s classic 1908 lithograph of the Matterhorn, advertising Zermatt. The impact of the design was immense, redefining the style of many posters for distant holidays.

Emil Cardinaux's classic lithograph of Zermatt and the Matterhorn
Many of the posters were commissioned by travel companies, and particularly the energetic and innovative Swiss transport companies such as MOB (Montreux–Oberland Bernois railway). This 1946 offset lithograph by Martin Peikert is a superb example with its vivid design and stylish model.
Montreux- Oberland Bernois
Not in the auction, but illustrating well another source of great winter sports poster art, is this picture provided by Galerie 123 of the Royal Hotel & Winter Palace in Gstaad, attributed to Carlo Pellegrini in 1913 to celebrate the opening of the hotel and to illustrate that skiing wasn’t the only winter sport on offer, with bob-sleighing and curling amongst the many alternative activities.
Gstaad Royal Hotel ski bob curling
A fine example of the use of heliography and phoro montage is this 1943 poster advertising Grindelwald by Adolphe Fluckiger.
Grindelwald heliography photo montage
An interesting poster by Albert Muret from 1910 from the collection of Gallerie 123 shows the monks of Hospice du Grand Saint-Bernard in Valais skiing. The monks had been skiing since the 1870s, but this stone lithograph celebrated the opening of a new railway line. However it illustrates that early downhill skiing only involved a single stick, a feature of many early posters.
Monks skiing from the Hospice du Grand Saint-Bernard in Valais
Finally, one of my favourite posters, from one of my favourite poster artists of the golden age of winter sports posters, Roger Broders. The vivid Art Deco lithograph from around 1930 promotes winter sports in the French Alps, with skiers disembarking from the train running from Paris and Lyon to the Med. The individuals are insouciant and stylish. The enticement is clear – under a blue sky, a train taking you right to the slopes of St Gervais from your dreary winter lives, into the mountains, in the company of cool people with the prospect of a ski run ahead…
Winter Sports in the French Alps

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Oey in Diplomatic Storm

Adelboden
The US Ambassador to Switzerland, Suzi LeVine, has kicked off a diplomatic incident by suggesting the Swiss don’t know how to respect lift queues. The story, published in Blick, quotes the Ambassador on her Facebook page as saying that “chaos” and “inefficiency” prevailed at the Swiss ski lifts. More diplomatically she tweeted “I had a great day of skiing @ Adelboden & am looking forward 2 more there & across the country. Simply seeking advice on the experience.”

I am almost certain her experiences were at the Oey lift. I have heard so many horror stories about the queues at this lift that I avoid Adelboden at busy weekends and public holidays. Mid-week it is fine, but it is a bottleneck the lift operators need to review.

The Swiss in my opinion don’t treat queues the way the British or the Americans do, and in supermarkets or getting on trains will edge forward to gain advantage, particularly at the expense of people distracted by small children or whatever. The Swiss are probably no worse than other Europeans, but the orderliness of the country and the apparent respect for standing in line may cause surprise to somebody who suddenly finds a smartly dressed gentleman or well-heeled middle aged lady has surreptitiously barged in front of them.

As for Madame Ambassador, hardly a diplomatic way to start a new assignment. It ain’t Kansas.

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