The Crystal Ski Industry Report 2014, produced together with Post Office Holidays in the UK, has assessed a number of ski resorts popular with UK package tour travelers. They have worked out average costs in resort for a package consisting of lift pass, rental and ski school and also for an average lunch. As a result they have come up with their idea of where the cheapest place to ski is. I don’t claim to be surprised with the outcome. I have applied an index to the figures based on an average of 100 to come up with relative prices. Essentially you can read it this way: you can get almost three days in Bansko for the price of one in Zermatt. Since Zermatt is much more likely to give you good snow conditions, has better scenery, apres ski and food, is easier to get to and has five times as much piste you could actually argue Baski is over-priced, but I have had some great ski holidays in Bulgaria and I wouldn’t knock it. However I think the independent traveller, with or without a family, doesn’t need to go to Eastern Europe to find value for money.
The top American resorts seem over-priced compared to the best European resorts, and add to that the cost, time and ecological impact of getting there from Europe, it seems wise to leave them to the natives. Again, I have had some great skiing in North America, but I lived there at the time and it was on my doorstep.
So the eternal debate is, where is the best value resort to ski or snowboard in the Alps? Italy does well, and can only be faulted on the longer transit times required to get there. For a great ski experience on a tight budget, it is probably the best value. My personal favourite in Italy – if you are watching the pennies but want a great experience – is Madesimo. The best of Austria and France seem comparably priced, with a small price premium associated with Switzerland down to the strong Swiss Franc.
The report actually showed Switzerland gaining market share in 2013/4 over 2012/3, with 6.5% of the market – largely at the expense of France. The report claims prices are going down, but that is surely down to the strong pound since all prices are converted to sterling. Overall the report doesn’t change my perspective, which is that you get what you pay for. The ski and snowboard market is very competitive and the biggest mistake you can make is not about how much you pay, but that what you pay delivers what you want. I would never recommend Zermatt to a family of beginners, but for a competent skier I would recommend you put it on the list of places you visit before you die.
Anyway, on that sobering note, here are the indicies:
| Resort | Country | Index |
| Bansko | Bulgaria | 54 |
| Kranjska Gora | Slovenia | 62 |
| Ellmau | Austria | 64 |
| Livigno | Italy | 66 |
| Soldeu | Andorra | 68 |
| Sestriere | Italy | 73 |
| Morzine | France | 75 |
| Ruka | Finland | 78 |
| Val Gardena | Italy | 84 |
| Les Deux Alpes | France | 87 |
| Mayrhofen | Austria | 87 |
| Serre Chevalier | France | 87 |
| la Thuile | Italy | 89 |
| Kaprun | Austria | 89 |
| Courchevel | France | 104 |
| Val d’Isere | France | 104 |
| Kitzbühel | Austria | 111 |
| St Anton | Austria | 116 |
| Tremblant | Canada | 117 |
| Saas-Fee | Switzerland | 118 |
| Wengen | Switzerland | 122 |
| Winter Park | USA | 125 |
| Banff | Canada | 136 |
| Breckenridge | USA | 141 |
| Zermatt | Switzerland | 142 |
| Whistler | Canada | 146 |
| Vail | USA | 155 |
Sophia Loren, however, preferred 
