The federal Statistics Office released details on hotel occupancy earlier this year. Despite the high exchange rate, Switzerland saw growth in overnight stays every month in 2018 over the previous year leading to an overall record number of overnight stays for the year as a whole. The USA fulled the largest increase in overseas visitors at 9%, but Asia also saw a 5% increase and Europe as a whole over 3%. The benefits were uniform across most tourist areas, with the exception of Ticino which saw a marked decline in overnight stays.
The last book in English dedicated to skiing in Switzerland was published in 1989 – until I published “Ski and Snowboard Switzerland” last year. The “Berlitz Ski Guide Switzerland” was written by Alistair Scott and featured some 32 resorts. Scott, who died in 2009, was ski editor for the Sunday Times and was married to Lizzie Norton, who ran Ski Solutions until a management buyout in 2010. He was not the first to write specifically about skiing in Switzerland. James Riddell wrote “The Ski Runs of Switzerland” in 1957, which makes for an interesting read given the enormous changes that have occurred since in the development of skiing. Amongst the books that reflect on the evolution of recreational skiing “Rush to the Alps: The Evolution of Skiing in Switzerland” by Paul P Bernard, written in 1978, makes an interesting read.
Recreational skiing has probably peaked in Switzerland, the country where it first evolved. Sir Arthur Conan Doyle initially ignited the interest in skiing while he nursed his wife in Davos (which also featured the first ski lift); St Moritz established the concept of winter holidays; Adelboden became the first resort featuring winter sports package holidays; and ski racing started in the Jungfau resorts when British ski enthusiasts convinced the local train operators to run their mountain railways through the winter. Through this period Switzerland developed from being one of the poorer nations to being one of the most sophisticated – and expensive. Increasingly, budget-conscious skiers are turning away from Switzerland as a ski destination. Total skier-days in Switzerland have declined from a peak of 29 million in 2008-09 to about 21 million in the winter of 2016-17.
When I first thought of writing a book on skiing in Switzerland, a Swiss publisher advised me that there was not a market for such a publication. “Everyone goes online these days”, I was told. And it is true, but I still think people like the book format. One of the best guides to skiing in Switzerland (and elsewhere) written in English was the long-running “Where to Ski and Snowboard”, but that guide ceased publication a couple of years ago. The publishers decided to pursue country-specific guides, focusing the more popular ski destinations like Austria, Italy and France. I felt that opened up an opportunity for a publication dedicated to skiing in Switzerland, and self-published “Ski and Snowboard Switzerland” as a result.
The book originated in content I have been publishing online for many years at http://www.swisswintersports.co.uk. Living in Switzerland and visiting resorts around the country, I found relatively little information available about how to get to resorts and what to expect. Simple questions like “which is the best bus stop or train station to get to the slopes?” led to me making notes on the ski resorts I visited, which led to this blog being set up and, with over 50 resorts visited, to the web site. I have now visited over 100 resorts in Switzerland, and get to revisit around a dozen or so every year.
I plan to update the book every year or two. It is available at Amazon here.
In 1993 World Media And Events Limited launched the World Travel Awards and, buoyed by the success of this, launched the World Ski Awards in 2013. It’s only a bit of fun, although I am sure it brings business not only to the organisers but also the award winners. The approach is straightforward: votes are cast online by professionals working within the ski industry, and by ski tourism consumers, at the World Ski Awards website.
Every year the awards are associated with a three day networking event, culminating in the awards ceremony, this year held in Kitzbühel over 16th-18th November. World’s Best Winners for 2018 included:
- Ski Resort – Val Thorens (France)
Freestyle Resort – LAAX (Switzerland)
Ski Hotel – W Verbier (Switzerland)
New Ski Hotel – Fahrenheit Seven Courchevel (France)
Green Ski Hotel – rocksresort, Laax (Switzerland)
Ski Boutique Hotel – Aurelio Lech (Austria)
Ski Chalet – Chalet Les Anges, Zermatt (Switzerland)
New Ski Chalet – Chalet des Cascades, Les Arcs (France)
Ski Tour Operator – Sunweb
As well as awards for the best in the world, there are also country awards, with votes for the best ski resort in Switzerland going to Verbier.
Ski.com has a short-term contract for a suitable applicant. Requires candidate to work flexible hours.
Job Description: Spend two months visiting ski resorts in Canada, USA, Switzerland, Austria, France, Italy and Japan.
Requirements: must be able to ski and/or snowboard. Must love après, mingling with locals and documenting new experiences (GoPro provided).
Remuneration: US$10,000, plus paid airline tickets on United Airlines. Full winter sports outfit provided.
Duration: Jan and Feb 2019.
To apply, interested job seekers must submit an application video between September 5 and October 15, 2018 explaining in 60 seconds or less what makes them the perfect candidate. For more information and to apply, applicants should visit www.ski.com/dreamjob