{"id":3242,"date":"2025-03-10T20:13:00","date_gmt":"2025-03-10T19:13:00","guid":{"rendered":"https:\/\/www.oatridge.co.uk\/nic\/?p=3242"},"modified":"2026-04-23T03:45:44","modified_gmt":"2026-04-23T01:45:44","slug":"advert-for-adelboden-1939","status":"publish","type":"post","link":"https:\/\/www.oatridge.co.uk\/nic\/posters\/advert-for-adelboden-1939\/","title":{"rendered":"Advert for Adelboden 1939"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.oatridge.co.uk\/nic\/wp-content\/uploads\/2026\/04\/yb39Peikert-Adelboden-1920-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"1024\" src=\"https:\/\/www.oatridge.co.uk\/nic\/wp-content\/uploads\/2026\/04\/yb39Peikert-Adelboden-1920-1-670x1024.png\" alt=\"\" class=\"wp-image-3243\" srcset=\"https:\/\/www.oatridge.co.uk\/nic\/wp-content\/uploads\/2026\/04\/yb39Peikert-Adelboden-1920-1-670x1024.png 670w, https:\/\/www.oatridge.co.uk\/nic\/wp-content\/uploads\/2026\/04\/yb39Peikert-Adelboden-1920-1-196x300.png 196w, https:\/\/www.oatridge.co.uk\/nic\/wp-content\/uploads\/2026\/04\/yb39Peikert-Adelboden-1920-1.png 707w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/a><\/figure>\n\n\n\n<p>This fabulous image graced the back cover of The British Ski Year Book in 1939. For all of the 1930s, Adelboden had positioned itself on the back cover of the Year Books, but this image is their most striking. <br>Adelboden is a famous ski resort on the World Cup circuit, and the first destination for a winter package holiday, organised by Sir Henry Lunn in 1902.<br>The artist whose work features on the advert is Martin Peikert, famous for his beautiful Stone Lithography tourism posters:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.oatridge.co.uk\/nic\/wp-content\/uploads\/2026\/04\/les-diablerets-chemin-de-fer-aigle-sepey-diablerets-first-edition-39079-diable-vintage-poster-Martin-PEIKERT-1948.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"636\" height=\"1024\" src=\"https:\/\/www.oatridge.co.uk\/nic\/wp-content\/uploads\/2026\/04\/les-diablerets-chemin-de-fer-aigle-sepey-diablerets-first-edition-39079-diable-vintage-poster-Martin-PEIKERT-1948-636x1024.jpg\" alt=\"\" class=\"wp-image-3245\" srcset=\"https:\/\/www.oatridge.co.uk\/nic\/wp-content\/uploads\/2026\/04\/les-diablerets-chemin-de-fer-aigle-sepey-diablerets-first-edition-39079-diable-vintage-poster-Martin-PEIKERT-1948-636x1024.jpg 636w, https:\/\/www.oatridge.co.uk\/nic\/wp-content\/uploads\/2026\/04\/les-diablerets-chemin-de-fer-aigle-sepey-diablerets-first-edition-39079-diable-vintage-poster-Martin-PEIKERT-1948-186x300.jpg 186w, https:\/\/www.oatridge.co.uk\/nic\/wp-content\/uploads\/2026\/04\/les-diablerets-chemin-de-fer-aigle-sepey-diablerets-first-edition-39079-diable-vintage-poster-Martin-PEIKERT-1948-768x1236.jpg 768w, https:\/\/www.oatridge.co.uk\/nic\/wp-content\/uploads\/2026\/04\/les-diablerets-chemin-de-fer-aigle-sepey-diablerets-first-edition-39079-diable-vintage-poster-Martin-PEIKERT-1948-954x1536.jpg 954w, https:\/\/www.oatridge.co.uk\/nic\/wp-content\/uploads\/2026\/04\/les-diablerets-chemin-de-fer-aigle-sepey-diablerets-first-edition-39079-diable-vintage-poster-Martin-PEIKERT-1948.jpg 960w\" sizes=\"auto, (max-width: 636px) 100vw, 636px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This fabulous image graced the back cover of The British Ski Year Book in 1939. For all of the 1930s, Adelboden had positioned itself on the back cover of the Year Books, but this image is their most striking. Adelboden is a famous ski resort on the World Cup circuit, and the first destination for &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.oatridge.co.uk\/nic\/posters\/advert-for-adelboden-1939\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Advert for Adelboden 1939&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[444,259],"tags":[],"class_list":["post-3242","post","type-post","status-publish","format-standard","hentry","category-advertising","category-posters"],"_links":{"self":[{"href":"https:\/\/www.oatridge.co.uk\/nic\/wp-json\/wp\/v2\/posts\/3242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.oatridge.co.uk\/nic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.oatridge.co.uk\/nic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.oatridge.co.uk\/nic\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oatridge.co.uk\/nic\/wp-json\/wp\/v2\/comments?post=3242"}],"version-history":[{"count":3,"href":"https:\/\/www.oatridge.co.uk\/nic\/wp-json\/wp\/v2\/posts\/3242\/revisions"}],"predecessor-version":[{"id":3279,"href":"https:\/\/www.oatridge.co.uk\/nic\/wp-json\/wp\/v2\/posts\/3242\/revisions\/3279"}],"wp:attachment":[{"href":"https:\/\/www.oatridge.co.uk\/nic\/wp-json\/wp\/v2\/media?parent=3242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.oatridge.co.uk\/nic\/wp-json\/wp\/v2\/categories?post=3242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.oatridge.co.uk\/nic\/wp-json\/wp\/v2\/tags?post=3242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}