Affordable luxury ski holiday in Zermatt

Matterhorn, Zermatt
There are probably few things better than a week in Zermatt, especially when there is fresh snow and clear, sunny skies. The recent hike in the Swiss Franc makes what was already an expensive resort, even more so. But, hey, it’s Zermatt! When you’re dead and buried, Zermatt will be off the agenda (unless you are buried in the mountaineer’s graveyard in the resort), so you have to make it here at least once in your lifetime. I reckon I have made at least a dozen ski trips there.

So, how do you make it affordable? There are two main options as far as accommodation is concerned. Option one is to bunk up in a hostel or a lower end hotel like the excellent Hotel Bahnhof. Option two is to share a chalet, especially if there is a deal on.
Haus Alpa
Until the end of April, Ski Zermatt are offering a 30% discount on Haus Alpa. The chalet is in an ideal location, in the heart of the town, only 300 meters to the Sunnega Cable Car and 500 meters to the mainline station and the Gornegrat railway. It has superb wellness facilities and free wifi and even a spa called ComplexCity Spa. Good skiers can even ski to the front door. Haus Alpa provides two catered penthouse chalets, which sleep 6-8 people at a regular price of CHF 15000-18000/week and seven self-catered apartments, which also sleep 6-8 people at a regular price of CHF 7000-10000/week. That means you can enjoy a luxury chalet for as little as around GBP 60 (CHF 87.50) a night.

Although the catered option is more than twice the price, the discount makes it particularly attractive. Ski Zermatt is part of the Elysian group who have won awards and built a strong following for their attention to detail, the standard of catering and their friendly service. They claim their catering at Haus Alpa is of Michelin star quality, and it is accompanied by an excellent wine list, included in the price.

So, having chosen where you are going to stay, what else do you need? A ski pass covering both Zermatt and Cervinia will set you back CHF 434 for six days, and you can purchase these online in advance from www.matterhornparadise.ch.

I recommend flying in with Swiss to Zurich. Prices start at around GBP 130 return from Heathrow, and the price includes free carriage of skis or snowboard, boots and helmet. You must buy it in advance, but the Swiss Transfer Ticket at CHF 141, is a return ticket from any station in Switzerland to any other station in Switzerland – in your case from the station inside Zurich airport to the station in Zermatt. The journey time is around three and a half hours and you need to change in Visp. Some trains run direct from the airport to Visp, but alternatively you can change at Zurich HB.
Zurich airport
The train journey is an absolute delight and infallibly reliable. A useful tip is to pop into the Co-op in the airport and buy some snacks, cold beers or wine for the trip. Supermarket booze is cheaper than in the UK and drinking on the trains is absolutely acceptable – on the train to Visp there is also catering and a trolley service, but not on the last leg. I remember once being complemented on my foresight by the ticket inspector for having stocked up on beer for this last section! Incidentally there is also a Co-op in the middle of Zermatt in a small shopping centre opposite the railway station. If you are self-catering or want to stock up on booze, this is the best value in Zermatt. All the clubs and bars are free to enter in Zermatt, but the drinks can get pricey.
Chalet Etoille at Plain Maison above Cervinia
You probably will eat out at lunchtime and there is a wealth of choice in Zermatt and Cervinia. For a cheap but nourishing lunch, a bowl of Goulash soup with bread and a beer will cost around CHF 15 on the Zermatt side, whilst on the Cervinia side you can enjoy a big plate of pasta and a quarter litre of wine for slightly less – remember you will need Euros on the Italian side. If you want a lunch to remember at a reasonable price, I recommend Chalet Etoille. The menu varies, but they always have available their quite stunning fish soup – a small bowl is around twelve euros. You don’t always need to book, but it a good idea to do so – +39 0166 940220.

So how much will it cost you for a luxury ski trip you can organise yourself in an hour, without the hassle of a long coach transfer?
View of the Matterhorn
Well, if you take the option of the catered chalet, plan to have three or four drinks out a night and mostly eat a light lunch, a luxury ski trip to Zermatt all inclusive will cost you no more than GBP 1600 per person at current exchange rates. If you want to push the boat from Pontoon Boat Rentals out, party hard and lunch in style, you probably want to budget around two grand.

Not cheap, but not a king’s ransom either.

For more details, visit http://www.swisswintersports.co.uk/zermatt.php. Remember Zermatt is high too, and there is extensive piste open in April with much of the Matterhorn and Cervinia sections open through May and more limited skiing right through the summer.

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GTSpirit Rates Top Ski Resorts of 2015

Kitzbuhel - one of the worlds best ski resortsGTSpirit, the web site associated with performance cars, has made a stab at identifying the top ski resorts for 2015. Top of the list is Flims/Laax, and there is no argument there about this being one of the best resorts in the world. Other Swiss resorts in the top 10 include, unsurprisingly, Zermatt and Verbier, but also Crans-Montana and ArosaLenzerheide. I have no problem with the latter two, but they have edged out some other top Swiss resorts to make it into the best in the world.

Fleshing out the top ten are one French resort, three Austrian and no North American resorts. Here is the list in full:

  1. Flims/Laax
  2. Les Trois Vallees
  3. St Anton/Lech/Zürs
  4. Verbier
  5. Saalbach-Hinterglemm
  6. Ischgl
  7. Zermatt
  8. Kitzbühel
  9. Crans-Montana
  10. Arosa-Lenzerheide

The top 10 is idiosyncratic, but not especially so. it is probably almost impossible to judge a top 10 unless you apply stringent criteria. My top 10 ski resorts would need to have good rail access (which is probably not a big plus for package tour visitors who are accustomed to long coach transfers), picture postcards views (again, probably of little interest to people with their one week a year ski holiday), runs above 2500m (to provide some confidence in there being snow late in the season) and a reasonable range of non-ski and apres-ski facilities. However neither Ischgl nor Kitzbühel strictly meet all those criteria, but they are in my top 10 too.

Of the GTList list, Verbier, St Anton, Zermatt, Kitzbühel and Arosa can all be accessed by train, although I am not surprised that a website dedicated to luxury cars did not see that as noteworthy.

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The Swiss have a mountain to climb

Swiss franc banknotes
Swiss Ski Resorts were left reeling by the lifting on the cap on the Swiss currency by the Swiss National Bank. It clearly took everyone by surprise, including yours truly who was considering converting some euros to francs, but left it a little too late.

In fairness, many resorts this season will have been locked into the fixed exchange rate, and will be loathe to upset customers by amending them. For customers who paid up front, they have even less to worry about. Similarly Swiss residents, who make up the largest share of winter sports tourists, will not seen any difference at all.
Davos hosting WEF
Nor, I suspect, will the global leaders who descend on Davos this time of the year to talk about world affairs, showboat, get a couple of turns in and generally enjoy an expense-paid outing. The shindig must be great for Davos, at the best of times a fabulous destination, and I suspect the visitors will not blanch at sticking another bottle of plonk on expenses even when they see the price tag. It always seem such a bizarre, even surreal, location for people to go to talk about problems facing the world.

Zermatt similarly is unlikely to feel much pain from the Swiss Franc exchange rate. The dollar and pound sterling have suffered against the franc, but not to the extent of the euro, and Zermatt gets a lot of Anglophone custom. It is also perhaps the best ski resort in the world, and many visitors will reluctantly accept the higher prices as the cost of being in the shadow of the Matterhorn. Reports are that the weakness of the ruble has not deterred the Russians who descend on St Moritz every winter, and Verbier has always attracted a crowd who are relatively price-insensitive, such as the Duke of York.
View over Verbier and the Rhone valley in Valais
The losers are likely to be second tier resorts, and the pain is likely to occur next season. It is probable that the franc will remain strong if the European central Bank does, as is predicted, embark on a massive round of quantitative easing, i.e. print more money, and even the negative interest rates on funds held with the central bank in Switzerland does not seem to have deterred people who still see the franc as a safe haven. I will not be surprised to see the franc tagged again to the euro, albeit at a higher rate than before, simply because it is easier for a central bank to devalue a currency than to appreciate its value. An interesting article here, suggests other reasons why the SNB dropped the cap, but even if the cantonal governments welcome it a wide range of Swiss businesses will be appalled and will certainly canvas for redress.

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The History of Skiing through Winter Sports Posters

On 22nd January, in London, Christie’s holds its annual “Ski Sale“, an auction featuring a selection of posters depicting winter sports and, through them, the development of skiing in the Alps. The auction features almost 250 posters, and the expected bid prices are generally somewhere in the range $1000 to $20,000 or more.
Christie's ski sale
The prices are eye-watering for what were originally posters intended to entice people to exotic locations, pasted up on hoardings only to be pasted over some weeks or days later. Not surprisingly few survived, and those that did are collectible, even valuable. To an expert, such as those at the famous Galerie 123 in Geneva the difference between an original, or even a reprint from a later run, are easily distinguishable from the cheaper copies that are available now – but those cheaper copies retail for a fraction of price of the original lithographs and are of high, or even higher, reproduction standards. If you want something to adorn a wall, the copies are fine, but the originals not only embody the history of an era and demonstrate painstaking skill, they are generally of appreciating value. Most of the early posters used a laborious craft known as stone lithography, but between the 30s and 50s this mostly gave way to offset lithography and, for some photographs used in posters to a technique known as heliography. Nowadays most high quality posters use screen printing.

One of the most famous early examples of stone lithography was Emil Cardinaux’s classic 1908 lithograph of the Matterhorn, advertising Zermatt. The impact of the design was immense, redefining the style of many posters for distant holidays.

Emil Cardinaux's classic lithograph of Zermatt and the Matterhorn
Many of the posters were commissioned by travel companies, and particularly the energetic and innovative Swiss transport companies such as MOB (Montreux–Oberland Bernois railway). This 1946 offset lithograph by Martin Peikert is a superb example with its vivid design and stylish model.
Montreux- Oberland Bernois
Not in the auction, but illustrating well another source of great winter sports poster art, is this picture provided by Galerie 123 of the Royal Hotel & Winter Palace in Gstaad, attributed to Carlo Pellegrini in 1913 to celebrate the opening of the hotel and to illustrate that skiing wasn’t the only winter sport on offer, with bob-sleighing and curling amongst the many alternative activities.
Gstaad Royal Hotel ski bob curling
A fine example of the use of heliography and phoro montage is this 1943 poster advertising Grindelwald by Adolphe Fluckiger.
Grindelwald heliography photo montage
An interesting poster by Albert Muret from 1910 from the collection of Gallerie 123 shows the monks of Hospice du Grand Saint-Bernard in Valais skiing. The monks had been skiing since the 1870s, but this stone lithograph celebrated the opening of a new railway line. However it illustrates that early downhill skiing only involved a single stick, a feature of many early posters.
Monks skiing from the Hospice du Grand Saint-Bernard in Valais
Finally, one of my favourite posters, from one of my favourite poster artists of the golden age of winter sports posters, Roger Broders. The vivid Art Deco lithograph from around 1930 promotes winter sports in the French Alps, with skiers disembarking from the train running from Paris and Lyon to the Med. The individuals are insouciant and stylish. The enticement is clear – under a blue sky, a train taking you right to the slopes of St Gervais from your dreary winter lives, into the mountains, in the company of cool people with the prospect of a ski run ahead…
Winter Sports in the French Alps

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