Turning Chinese

欢迎来到瑞士。The Brits came first. And most recently the Russians have become commonplace in many of the most fashionable resorts like Ischgl, Verbier and St Moritz. However the next wave of winter tourists in Switzerland may dwarf the numbers from these countries. There are 1.4 billion Chinese, and they are taking up winter sports in increasing numbers.

Currently about a million Chinese have tried skiing, but the country’s resorts are limited. A national water shortage also limits the ability of existing resorts in China to use snow cannon.
The country is bidding to host the 2022 Winter Olympics, and the head of China’s Olympic Committee is hoping to get upto 300 million citizens involved in skiing and skating. There is little doubt that Europe, and Switzerland in particular, will need to gear up for a Chinese invasion in the coming years.

Whilst travelling around Switzerland I have come across an increasing number of Chinese nationals who are visiting Europe in winter. Many are coming because the timing is convenient or the prices are attractive. Few intended to ski or snowboard, but that might change.

Many Chinese too may be less attracted by the allure of the slopes than the lifestyle associations of winter sports – the clothing, the après ski, the scenery, the effortless public transport. Additionally, from the viewpoint of the tourist industry, the Chinese are particularly attractive visitors because they typically spend twice as much at German guests skiing in Switzerland, according to Bloomberg.

Unfortunately those that do embrace skiing or snowboarding tend to see these as dare-devil sports, and can be reckless on the slopes. In China, resorts line the edge of slopes with safety nets, but the accident rates are high and increasing. Turning is seen by some as a loss of bottle.

The challenge may well be to provide packages to Chinese tourists that include lessons, even for those who think their abilities on the slopes do not merit them.

Share Button

Where is the Cheapest Place to Ski?

The Crystal Ski Industry Report 2014, produced together with Post Office Holidays in the UK, has assessed a number of ski resorts popular with UK package tour travelers. They have worked out average costs in resort for a package consisting of lift pass, rental and ski school and also for an average lunch. As a result they have come up with their idea of where the cheapest place to ski is. I don’t claim to be surprised with the outcome. I have applied an index to the figures based on an average of 100 to come up with relative prices. Essentially you can read it this way: you can get almost three days in Bansko for the price of one in Zermatt. Since Zermatt is much more likely to give you good snow conditions, has better scenery, apres ski and food, is easier to get to and has five times as much piste you could actually argue Baski is over-priced, but I have had some great ski holidays in Bulgaria and I wouldn’t knock it. However I think the independent traveller, with or without a family, doesn’t need to go to Eastern Europe to find value for money.

The top American resorts seem over-priced compared to the best European resorts, and add to that the cost, time and ecological impact of getting there from Europe, it seems wise to leave them to the natives. Again, I have had some great skiing in North America, but I lived there at the time and it was on my doorstep.
Matterhorn in Zermatt
So the eternal debate is, where is the best value resort to ski or snowboard in the Alps? Italy does well, and can only be faulted on the longer transit times required to get there. For a great ski experience on a tight budget, it is probably the best value. My personal favourite in Italy – if you are watching the pennies but want a great experience – is Madesimo. The best of Austria and France seem comparably priced, with a small price premium associated with Switzerland down to the strong Swiss Franc.

The report actually showed Switzerland gaining market share in 2013/4 over 2012/3, with 6.5% of the market – largely at the expense of France. The report claims prices are going down, but that is surely down to the strong pound since all prices are converted to sterling. Overall the report doesn’t change my perspective, which is that you get what you pay for. The ski and snowboard market is very competitive and the biggest mistake you can make is not about how much you pay, but that what you pay delivers what you want. I would never recommend Zermatt to a family of beginners, but for a competent skier I would recommend you put it on the list of places you visit before you die.

Anyway, on that sobering note, here are the indicies:

 

Resort Country Index
Bansko Bulgaria 54
Kranjska Gora Slovenia 62
Ellmau Austria 64
Livigno Italy 66
Soldeu Andorra 68
Sestriere Italy 73
Morzine France 75
Ruka Finland 78
Val Gardena Italy 84
Les Deux Alpes France 87
Mayrhofen Austria 87
Serre Chevalier France 87
la Thuile Italy 89
Kaprun Austria 89
Courchevel France 104
Val d’Isere France 104
Kitzbühel Austria 111
St Anton Austria 116
Tremblant Canada 117
Saas-Fee Switzerland 118
Wengen Switzerland 122
Winter Park USA 125
Banff Canada 136
Breckenridge USA 141
Zermatt Switzerland 142
Whistler Canada 146
Vail USA 155
Share Button

Arosa-Lenzerheide

Two of my favourite resorts are now linked together to create one of the most significant Alpine resorts – the largest in Graubünden, and one of the ten largest in Switzerland.
Arosa piste
In some ways it is a con, much like DavosKlosters or any number of resorts which simply have a lift joining separate areas. But it is a convincing con. A double cablecar now stretches between the Hörnli summit in Arosa and Urdenfürggli above Parpan, gateway to the varied Lenzerheide circuit. Lenzerheide is a fabulous resort, reputedly a favourite of Margaret Thatcher, and had initially opposed the link to gay-friendly and family-friendly Arosa. There are many goods reasons why, but the simple fact of the matter is that the larger resorts are doing better at the expense of smaller resorts, and Arosa felt the pinch sometime before Lenzerheide. However the strong Franc probably pushed the Gemeinde of Lenzerheide to go for the link.

Interestingly enough the valley between the two resorts is very skiable and part of a famous off-piste itinerary. There may be environmental objections to making it part of the extended resort, but I reckon it is only a matter of time before lifts serve pistes under the new cable car.

I visited the area last weekend, and I was impressed. The snow conditions were fabulous and Spring snow conditions only really affected the lower and South-facing runs. It has not been a vintage season, and generally I have gone high to find good snow conditions, but I was impressed with the quality of the pistes for April – and the fabulous bowl below Hörnli still had some great off-piste, particularly on extreme skiers right.
Lenzerheide ski area
Both resorts offer a lot more than skiing and both have been favourites of people who simply like being in the mountains in winter. Neither has featured strongly on the ski package circuit, but with lifts up to 2865m, resorts above 1500m, great parks, fabulous scenery, a variety of activities, good apres-ski and a variety of North-facing runs, this is a ski and snowboard area everyone should put on their must-visit winter sports destinations.

Share Button