Best Ski Resorts?

A common question amongst winter sports enthusiasts is: what is the best ski resort in the world? Of course there is no correct answer, but many column inches have been dedicated to the question, including on this blog! The Daily Torygraph, which for all its political failings does a good job of covering winter sports, analysed what its readers researched and came up with the following list:

  1. St Anton, Austria
  2. Chamonix, France
  3. Courmayeur, Italy
  4. Les Deux Alpes, France
  5. Val Thorens, France
  6. Les Arcs, France
  7. Morzine, France
  8. La Plagne, France
  9. Val d’Isère, France
  10. Cervinia, Italy
  11. Tignes, France
  12. Mayrhofen, Austria
  13. Zermatt, Switzerland
  14. Méribel, France
  15. Alpe d’Huez, France
  16. Courchevel, France
  17. Kitzbühel, Austria
  18. Lech, Austria
  19. Obergurgl, Austria
  20. Flaine, France

It is an interesting list, dominated by French resorts, perhaps addressing a certain demographic’s idea of what is a good package holiday destination. Nowhere from North America? No Wengen. No Cortina. No Borovets for the budget conscious? Morzine over Avoriaz? Nonetheless a selection of resorts you can’t fault. Not my list though.

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The World’s Most Popular Ski Resorts




Skiers in the AlpsA topic of conversation amongst most skiers and snowboarders at one time or another is which is the best ski resort in the world. Of course, there is no clear definition of what constitutes the best, but there is one man who has established which are the world’s most popular ski resorts.

Laurent Vanat publishes an epic “International Report on Snow & Mountain Tourism” every year (see http://www.vanat.ch/). This comprehensively researched report is fascinating, not least for the ranking of ski resorts.

One of the more interesting conclusions he draws this year is that winter sports are in decline in the traditional markets. Switzerland has seen almost a 20% reduction in skier days since 2004, a figure perhaps not so surprising give the strength of the Swiss Franc. However even the USA, Canada and Italy have started to slump in the last few years. Austria and France have been the major beneficiaries of people choosing alternative destinations, but even these have seen a decline in the last couple of years and have grown barely 5% in the last ten years.

The situation is mitigated by the explosive growth of skiing in China and some other emerging markets. In a separate report Laurent reports that China now has over five hundred ski resorts from a base of only a dozen twenty years ago.

Laurent attributes the relative decline of interest in winter sports, at least in part, to the failure of teaching techniques to adapt. He may have a point. Traditionally most skiers tend to give up the sport by their 60s, but the replacement rate is dictated by a number of factors. If the first experience of winter sports is unsatisfactory, it is hard to get people to give up their valuable holiday time and money to do it again. When I came through Gatwick in the middle of the ski season earlier this year I was struck by the overwhelming number of flights to and from winter sun destinations compared to ski resorts, and the demographic of the passengers reflected that an aging population is not going to benefit the winter sports industry.

Laurent’s report goes on to state that there are now around 66 countries that can be said to provide at least basic opportunities for lift-assisted, outdoor downhill skiing, around 20 others that provide indoor skiing facilities and 15 that have some snow coverage for at least some of the year and which, technically, could be skiable. By his estimate there are around 2000 ski resorts worldwide, with 35% in the Alps, 12% elsewhere in Western Europe, 21% in America, 13% in Eastern Europe and Central Asia and 19% in East Asia. China’s rise as a skiing super-power is offset in Asia by Japan’s relative decline.

Laurent uses the number of days the slopes are visited as the basis for estimating skier numbers. Only 44 resorts receive more than one million skier visits in a typical winter season and top of the list as the world’s most popular ski resort is… La Plagne! The top ten reads like this:

  1. La Plagne (France)
  2. Saalbach Hinterglemm Leogang (Austria)
  3. Skiwelt Wilder Kaiser-Brixental (Austria)
  4. Les Arcs (France)
  5. Ischgl/Samnaun Silvretta Arena (Austria/Switzerland)
  6. Whistler Blackcomb (Canada)
  7. Alta Badia (Italy)
  8. Val Thorens – Orelle (France)
  9. Vail (USA)

Somewhat surprising to me is how different this list is compared with a list of the ten most extensive ski resorts given that skiers in poll after poll rate the extent of the ski terrain as the most important single factor – see here for most extensive.

Interestingly, only 20% of resorts account for 80% of skier visits with the Alps taking in 43% of all skier visits – more than double the number of skier visits in North America.

Top world resorts in millions of skier visits
Top world resorts in millions of skier visits

Ski culture is clearly most marked in countries with extensive ski facilities, but Germany and the UK have limited ski facilities but a large ski culture. The desinations of choice for the Germans are respectively Austria, Italy and Switzerland, whilst the Brits prefer France, then Austria and Italy. The Dutch contribute about 1 million ski visits each year, and choose Austria and France as their preferred destinations.

Surprisingly, more Swiss takes their ski holidays in Austria than Brits take in Italy. It puts some perspective on how far the strong Swiss franc is hurting the domestic tourist industry. However Switzerland, along with Austria and Norway, has over a quarter of the population active in winter sports. Although it doesn’t have any resorts in the top 20 most visited, I would have little difficulty placing at least half a dozen Swiss resorts in the best 20 in the world.

Of the approximately 400 million skier visits undertaken each season, around 20 million are from visits to the 43 indoor snow centres, half of which are in Western Europe.

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