St Moritz Revisited

St Moritz Dorf at Night

Over the years I’ve been fortunate to ski in St Moritz several times, but it is a few years since my last visit. If you are planning a ski trip in mid-December this limits you to a handful of resorts, and – faced with that prospect – I plumped for the oldest of winter vacation destinations.

Skiing from the top of the Signal Cable Car

St Moritz sits in the heart of the Upper Engadin, a valley whose river becomes known as the Inn in Austria before flowing into the Danube. The town itself comprises a section known as Dorf and one known as Bad. It’s in a pretty setting and has a small mostly pedestrianised centre in Dorf which is characterised by a couple of very upmarket hotels and a number of luxury goods stores.

St Moritz Bahnhof

The main railway station, with its narrow gauge railway lines of the Rhaetische Bahn, connects the town to Chur, Landquart and Tirana (in Italy). The train to Tirana also stops at Celerina, which has valley runs off the main Corviglia ski area, Pontresina, with access to extensive cross-country skiing, and Diovalezza and Lagalb, which offer limited but worthwhile downhill skiing.

Looking across from Corviglia towards Corvatsch

A reliable bus service connects St Moritz Dorf with the main Signal Cable Car and the Funicular Railway for the Corviglia ski area, as well as the aforementioned ski areas, additional cross country skiing and the Corvatsch downhill slopes at Surlej.

Ovaverva

Another notable stop on the bus network is the new sports complex, Ovaverva. This comprises a number of pools, a spa, a restaurant and a cross country ski facility.

Outdoor pool at Ovaverva

One of the great things about St Moritz is there is so much to do apart from downhill skiing. The town became the first winter tourism destination in the world back in 1864, before downhill skiing became popular, and winter tourists have been able to enjoy a wide range of distractions ever since.

The famous Cresta Run

Aside from the world famous hotels such as Badrutt’s Palace, the Kempinski and the Kulm, St Moritz has a wide range of mid-priced and affordable accommodation. My favourite is the wonderful youth hostel in Bad, on the end of the #9 bus route from the station. It has a bar and a cafeteria and a wide range of rooming options – from dormitory and family rooms through to en suite.

Youth Hostel

The resort report is here: St Moritz

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Zermatt and Verbier Compared

Verbier

Switzerland is fortunate to have some of the very best ski resorts in the world, and Zermatt and Verbier are amongst the very best. But how do they compare?

The Matterhorn, above Zermatt

Location
Both resorts are in the Pennine Alps in the Swiss canton of Valais, and both are high, particularly Zermatt. The most obvious difference between them is that Zermatt is in the part of Switzerland where a uniquely Swiss form of German is spoken, whereas Verbier is French-speaking. Verbier rests on a sunny plateau above the valley of Bagnes, whereas Zermatt lies right at the head of a long steep valley. The nearest international airport to Verbier is Geneva, whilst Zermatt is equally served by Geneva and Zurich airports.
Both relatively convenient for international visitors.

Pistes
Zermatt has 360km of piste spread over four highly integrated ski areas in Switzerland and two across the border in Italy. Although Verbier is part of the extensive Four Valleys, with 412km of piste, the valleys are less well connected than Zermatt, and you will probably not get round to visiting some of the more remote slopes beyond Siviez. Honours even.

Skiing under the Matterhorn

Season
Pretty much nowhere in the world can beat Zermatt for year-round skiing. Granted that summer skiing is something of a novelty, Zermatt nonetheless offers extensive glacier skiing from the beginning of November right through to the end of May, with the full extent of the resort available from the beginning of December until the end of April.
Verbier normally opens up one piste in November, and the resort progressively opens up in the following weeks. Normally the season finishes in mid-April.
For early and late season skiing, nothing beats Zermatt, but it can get very cold in the heart of the winter.
Zermatt for early and late season, Verbier edges it for mid-season.

Beginners
Neither resort is especially good for beginners, but Verbier does have a nursery area in the village. Unless you are coming with a mixed ability party which includes experts, or you just want to party, neither resort is recommended for beginners. You pay a premium in these resorts because of challenging slopes a beginner will never get to experience.
Beginners should look elsewhere but, if you had to choose, Verbier is better.

Intermediates
I think both resorts are excellent for intermediates. If you come for a week or two you will never want for more variety or challenge, or for nice cruisy runs when you have a hangover to shake off.
Even Stevens.

Expert
Both resorts have good skiing for experts, but if you want to stick to ungroomed trails and challenging lift-served off-piste, Verbier has more to offer. For back-country ski touring they both make excellent bases, and both lie on the famous Haute Route (Verbier only on a variation of the classic route).
Verbier is my recommendation.

Apres-ski
Apres-ski in Switzerland is generally more subdued than in other Alpine nations, but Verbier and Zermatt are exceptions to the rule. They both rock, but I prefer…
Zermatt.

Mountain Restaurants
Both resorts have a mix of cafeteria restaurants with sunny balconies and charming restaurants in the mountains. However Zermatt is something of an epicurean’s delight with some of the most outstanding mountain restaurants in the world. Not really a contest if you want haute cuisine for lunch. But it comes at a price. In the resorts themselves there is a wide range of options from street food to Michelin-starred restaurants.
The Blue Ribbon goes to Zermatt.

Lunch above Verbier
Lunch above Verbier

Resort Charm
Lying beneath the Matterhorn, nowhere quite matches Zermatt for chocolate box pretty. It is car-free, although not traffic-free as the electric taxis and service vehicles mean some streets are quite busy. It has a fabulous Alpine tradition stretching back many centuries, and was well-established as a tourist destination by the middle of the 19th Century. Verbier, conversely, is largely a post-war resort, but it’s ubiquitous chalet-style architecture is not without its charm.
Zermatt has it all.

Access – Car
You can’t drive to Zermatt, you have to pay to leave your car in a car park in a neighbouring town and take a train for the last section. Verbier does have full car access, but you generally need to pay for parking unless it comes with your chalet. There is free parking at the bottom station of the gondola that passes through Verbier at Le Châble .
Assuming you are driving from the Lake Geneva Region, it will take you about 3 hours to get to Täsch, the end of the road, and then 10 minutes by train to Zermatt.
Verbier is one of the easiest resorts to get to from Geneva, 2 hours of mainly motorway to Le Châble, and about another 10 minutes drive from there up to Verbier.
Verbier is the easier to get to from almost anywhere.

Access – Train
Zermatt is very easy to get to from either Zurich or Geneva airport by train – both airports actually have railway stations in the airports themselves and you can get to the resort with as few as one change (in Visp). Journey time from Zurich Airport is just under 4 hours, from Geneva Airport just over 4 hours.
For Verbier, Le Châble is just over 2 hours from Geneva Airport with a change at Martigny. From Le Châble you can either take the gondola or the local bus service into Verbier.
The train to Zermatt is a joy even if the journey time is longer.

Verbier

Cost
You would struggle to find two more expensive resorts in the Alps than Zermatt and Verbier, but it is possible to enjoy them both on a budget. First of all the lift passes are probably cheaper than in comparable French and Austrian resorts – a typical day pass for Verbier is SFr 71, and SFr 92 for Zermatt, and longer stays are substantially cheper per diem. For accommodation, there are affordable hostels and basic accommodation in Zermatt itself and in Le Châble for Verbier. You can also ski the slopes of Zermatt from Cervinia in Italy. Although eating and drinking out is expensive in Switzerland, supermarket prices for alcohol and, to a lesser extent, food staples are not expensive by European standards so self-catering will certainly make your francs go further.
Neither resort is cheap, but there aren’t many resorts that come close to being this good.

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Customer experience: how important is it?

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Customer engagement,Email marketing

Customer experience (CX) is super important to the success of your business. A positive experience stays with you. Equally, so does a bad one. To start delivering exceptional experiences, it’s import we understand what makes one. Read more about the best digital experience platform.

What is customer experience?

CX is the customer’s perception of your brand, based on their interactions with your business.

That means, every single interaction with your brand, from email marketing and website visits, to the purchase process, a tweet on social media – all of these interactions will contribute to their impression of your brand.

Everything you do impacts your customers’ perceptions – so every touchpoint matters. A good experience will leave them wanting more. A bad experience can drive them away forever.

The perception of your brand that customers take away from their experience with you will ultimately impact your bottom line. So getting it right is essential.

What’s the difference between customer experience and customer service?

As brands recognize the importance of customer experience, there can be some confusion about where it belongs in your business. Most brands have a customer service department responsible for interacting with customers. As a result, customer experience should sit with them, right? Unfortunately, it’s not that simple.

Customer service relates only to specific touchpoints where customers receive or request assistance. For example, when a customer calls an operator to cancel an order or emails a service provider. As customer experience is based on all interactions with your brand, customer service is effectively a part of it.

If you’re planning on adding a specialist CX team to your business, it’s important to remember that they are involved with far more than just the customer service team.

Customer services team image

Why is customer experience important?

We’ve already mentioned that customer experience can affect your business’s bottom line. Delivering an exceptional customer experience offers a range of benefits for your business:

  • Increased customer loyalty – when a customer trusts your brand, they’re going to return time and again.
  • Better customer advocacy – loyal customers are more likely to become brand advocates, sharing their experience with friends, family, and colleagues.
  • Longer customer retention – whether your buying cycle is long or short, a good experience will keep your brand at the top of customers’ minds when buying decisions need to be made.

How to measure customer experience

Customer experience can only be optimized and improved when you can measure your current success. As CX is based on customer perception, you need to gather insight from your customers.

  1. Reviews and ratings
    Requesting reviews and ratings of products and services is essential. Not only does it help product development, but it also helps you identify products or services that are failing to meet customer expectations.
  2. Unsubscribe survey
    Surveying customers when they unsubscribe from your email marketing will help you pinpoint reasons for customer churn. Churn is inevitable, but if you understand the reasons behind it, you can begin to optimize the customer experience to lower the churn rate.
  3. Customer satisfaction surveys
    You should regularly be sending customer satisfaction surveys to your database. You’ll increase your chances of getting responses if you incentivize your surveys with gift vouchers, but they’re a great tool to understand your customers. In these surveys, you can ask shoppers about anything ranging from website experience and opinions on new product launches using intelligent survey branching to create unique customer pathways.
  4. Customer service feedback
    Analyzing the feedback you receive from your customer service operations is also very helpful. If you use a support ticket system or ask qualifying questions you can reveal recurring issue among your customers. The ultimate goal is to reduce the number of tickets, calls, or live chats that are logged with your customer service teams.

4 tips to improve your customer experience

When strategizing to enhance customer experience, marketers frequently prioritize areas such as websites, automation, and social channels. However, it’s crucial not to overlook certain quick-wins that can make a substantial impact. For instance, optimizing content to attract TikTokviews from the UK is a valuable tactic that aligns with the broader goal of providing a seamless and engaging experience for your audience. By tailoring your content to resonate with the audience, you not only enhance your visibility but also cater to the specific preferences and interests of this demographic, contributing to an overall improved customer experience. Click this link here to see more.

Customer experience is important

Customer experience is important – that much is clear. Creating remarkable experiences will keep customers coming back, and if you’re really smashing it, advocating for your brand too. The more trust and loyalty you can develop with every interaction, the more the customer will spend with you, as you continue to meet their needs and expectations.

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Best Ski Resorts in Switzerland

 Benefits of Skiing

For some, the first sign of snow means it is time to dig out the wool socks and blankets and go into hibernation. For others, though, it means time to wax those skis and hit the slopes! Skiing is an incredible sport that involves physical, mental, social and emotional aspects of wellness. Often times winter can bring people into a depression called Seasonal Affective Disorder (S.A.D.). Skiing combines the great outdoor air with physical activity and some sunshine exposure that many people forget about. Read more about exipure.

The physical aspect is obvious, however many individuals, especially those that have never skied before, may not realize how much brain power goes into the sport. Skiing is a proprioceptive activity. Proprioception is an aspect of fitness that is defined as one’s ability to feel the position of different body parts and the effort that goes into moving them. This is almost defines skiing because skiing involves quite a bit of balance and coordination. There are so many slight movements and positions of your body that you must be conscious of to ski well. The more you ski the more you strengthen your ability to be aware of the movement of your body parts. This is important because proprioception weakens with age so the more you are involved in proprioceptive activities the less it will diminish. Check these ikaria lean belly juice reviews.

Skiing prevents aging in more ways than that though. When you ski you carry the weight of your entire body on your feet. Your knees are the joints that endure that weight and must be able to move quickly despite it, so they are being strengthened when you ski. Great news for those that have been skiing for many years; you’ve been strengthening those joints and making an injury later in life less likely the whole time. In addition to strengthening your knees your bones become stronger as well because skiing is a weight bearing activity. So not only are you having a fantastic time gliding down the slopes, but you are preventing knee damage, osteoporosis and increasing your proprioceptive strength. Skiing is also a great way to get some moderate aerobic activity into your day. For most people, skiing is an all day event, so you can imagine the workout your heart is getting without you even becoming winded. This is how phenq works.

It is hardly necessary to mention the social aspect of skiing, but I will for that sake of those that have never been. Waking up at the crack of down to drive an hour or two to spend a day in the freezing cold may not seem appealing to a “winter hibernator.” Add a whole group of close friends that all share the same love for skiing, and you’ve got one heck of a good day. What is unique about skiing is that it brings together people of all different ages and cultures. All over the world if there are mountains and snow, there will be people skiing.  So not only do you have a great group of people having a fantastic time; you’ve got a motivational team that encourages you to get off the couch in the winter and get your heart pumping all day! Try something new this winter instead of being miserable when the first snow falls. If you are already an avid skier, bring someone that isn’t and show them how much fun they are missing!

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